Creative Direction, Content Production, Videography, Post-Production, Graphic Design
When approached by TikTok's "Martha Stewart" to direct and launch her new hour-long show, there was no way I was going to turn her down. To combine my passion of cooking with my knack for storytelling, I knew this project would be different.
(WHY)
Beyond viral moments, the Carmen in the Garden Show was our path to deeper storytelling. We didn't just create content—we transformed fleeting attention into meaningful dialogue. This show was our manifesto: depth is the new narrative.
(HOW)
By leveraging Carmen's TikTok strengths, I expanded her signature style into a full-length program that transcends short-form constraints. Through smooth, cinematic cinematography, I crafted a timeless visual narrative that amplifies her calming, welcoming presence.
