Creative Direction, Music Videos
It all started at a friend’s wedding in the summer of 2023—a chance meeting with producer and rapper Jermtown that quickly turned into a creative partnership. Together, we’ve brought his sounds to life, crafting music videos and projects that challenge the cultural norm.
(WHY)
When Jermtown and I first crossed paths, it was clear we shared an insatiable drive to create. That shared mindset forged a partnership rooted in harmony, crafting visuals that amplify his distinctive sound. Each new project challenged me to innovate, pushing the boundaries of storytelling to match his ever-evolving artistry.
(HOW)
I crafted a visual world that embodies Jermtown’s raw, authentic sound—transforming each track into a tangible reflection of his life experiences. My vision was to channel his emotions into a medium that doesn’t just amplify his music but redefines it as a way of living. This is not just storytelling; this is a lifestyle.
