Creative Direction, Content Creation, Development
Redefined the creative vision for LA’s finest natural winery.
Developed two bespoke vermouth recipes, cultivated a new brand identity, and directed the creative content of Neighborhood Winery.
(WHY)
When the Neighborhood team asked me to develop their vermouths, it was no coincidence. I was currently embarking on a global quest for the perfect negroni, and this transformed a passion for vermouths into a tangible venture. I saw an opportunity to reimagine the winery's creative narrative beyond the traditional boundaries of the vineyard.
(HOW)
I crafted a digital strategy that celebrates the wine's inherent beauty through a philosophy of intentional simplicity. My vision was to create visuals that serves as a pure, elegant canvas—allowing the natural qualities of the winemaking process to speak for themselves. Each piece of creative work was designed to illuminate the wine, not overshadow it.
